Work is the curse of the drinking classes

Let’s thrash it!
V. Deni, 1930

This is a beautiful anti-alcohol poster created by Victor Deni – who was one of the brightest soviet poster artists of the first half of the century.

The poster shows a Red Worker standing in front of steaming factory pipes. He is about to smash a big bottle of alcohol. The giant hammer has words “The Cultural Revolution” written on. Unlike the Chinese Cultural Revolution of the sixties, which was a political struggle, the Soviet Cultural Revolution implied elimination of illiteracy, foundation of educational system, changing of private and social life of the citizens, development of science, literature and art under the supervision of the Party. Of course alcohol was considered to be the enemy of these reforms.

Below there are verses by Demian Bedny, who was one of the most noted poets of the Soviet times:

You, there, don’t trifle with booze
D’rather thrash it
Culturally,
Roughly,

Powerfully, wrathfully,
Smash daily,
At your every step,
Give no rest to the enemy.

An impressive artwork, indeed.

Check Alcohol Posters at Allposters:

Socially Dangerous, year unknown.
Alcohol addiction has always been a disaster in the Soviet Union. Tzar Petr the Great (1672-1725) who gave a powerful start to Russian trade and technological development also brought heavy drinking habits in culture. In the soviet period after the WW2 the overwhelming majority of Russians were socially protected with free education, medical services, fixed wages. But many of them could hardly self-actualize themselves due to total prohibition of private business. Alcohol became a joy and relief for many of them, resulting in low labor performance. So, various means of anti-alcohol propaganda came to life: theater plays, local organizations, posters. "Soberness" Magazine even published works by alcoholics, including "Moskva-Petushki" a poem by Venedikt Erofeev - unrecognized writer, who had great influence on the pre-perestroika society.