Let’s thrash it!
V. Deni, 1930
This is a beautiful anti-alcohol poster created by Victor Deni – who was one of the brightest soviet poster artists of the first half of the century.
The poster shows a Red Worker standing in front of steaming factory pipes. He is about to smash a big bottle of alcohol. The giant hammer has words “The Cultural Revolution” written on. Unlike the Chinese Cultural Revolution of the sixties, which was a political struggle, the Soviet Cultural Revolution implied elimination of illiteracy, foundation of educational system, changing of private and social life of the citizens, development of science, literature and art under the supervision of the Party. Of course alcohol was considered to be the enemy of these reforms.
Below there are verses by Demian Bedny, who was one of the most noted poets of the Soviet times:
You, there, don’t trifle with booze
D’rather thrash it
Culturally,
Roughly,
Powerfully, wrathfully,
Smash daily,
At your every step,
Give no rest to the enemy.
An impressive artwork, indeed.
