Smoke cigarettes “The Pack”M. Bulanov, 1927
Smoke cigarettes “The Pack”
[Available] Nowhere but in Mosselprom
The poster advertizes cigarettes named as simple as “The Pack”. The poster shows “The Pack” stationed on a gun carriage, forming a cannon with multiple barrels – the cigarettes themselves. This goes back to the popular vanity show of the times – a human cannon ball. The cannon has just fired a shot, and there is a smiling man riding a flying “papirosa” (a cigarette without a filter). He is dressed in a typical store clerk clothes – “kosovorotka” or Russian shirt, “kartuz” or peaked cap and jack boots. The store clerks responsible for the wholesale purchase were the target audience, as there was a Mosselprom building pictured in the background there. The poster was bright and energetic enough to attract attention to the cigarettes with such an ordinary name – “The Pack”.
Check the vintage cigarettes here:
2 comments:
It never occurred to me that that there were cigarette ads in the old Soviet Union. That being said, did the Soviets have the equivalent of the Marlboro Man http://www.tias.com/cgi-bin/google.fcgi/itemKey=1923100697 ?
Just wondering...
Well, there are plenty of tobacco and antitobacco Soviet posters there. Check what i covered so far: http://sovietposter.blogspot.com/search/label/Tobacco
In the Soviet Union there were no equivalents to such powerfull brands such as Marlboro and its Man. Probably the Belomorkanal http://en.wikipedia.org/wiki/Belomorkanal_(cigarette), but no.
In one of the poster entries on this site i've also showed a man as cool as the Marlboro man - http://sovietposter.blogspot.com/2007/08/welcome-to-soviet-marlboro-country.html
But as i've said this is just a one artwork, which is insignificant in all the advertizing posters of the Soviet times.
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